152 Harley Street is a cutting-edge, day-case hospital, offering cosmetic, plastic and reconstruction surgery. As part of the launch of a new sister-clinic, Neo Health (offering less invasive treatments), 152 Harley Street wanted to harmonise their brand with their scar treatment service The London Scar Clinic and their new venture Neo Health.

152 Harley Street is a centre of medical excellence. The old brand was a bit tired and unrecognisable. The new brand would be complementing 152 Harley Street’s reputation and showcase the clinic’s excellence and quality of care.

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the outcome

An elegant visual identity was created around a crest with a bold colour palette including new stationery (business cards, letterhead…). The new identity was also translated into each entity’s websites. The brand overhaul was presented to the stakeholders then the wider team and was warmly welcomed. It helped launch a social media strategy supported by assets from the new brand.

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