Joe Brown began his career in fitness 15 years ago as a personal trainer. Joe is passionate about fitness and keeps on learning and training to deliver a holistic service to his clients. Having gained a big client base he is now moving his business indoors. With his own gym in South West London, he is able to welcome more clients and expand his business.
To reach a bigger audience, both of his websites (fitness coaching and sports therapy) needed to become the same entity. Both websites needed a complete overhaul including web design, branding and copywriting.

Woman in sports gear doing a plank

The outcome

Joe Brown Fitness Coaching was lacking the visual identity that translates gravitas and trust. The visual identity uses bold compelling black and white images without being intimidating to the audience. The angled shape creates dynamism on the page. The colour palette stands out with the deep yellow shade, the fitness industry colour range is often blue, black or red.

Two weeks before the completion of the build phase, we had to create a new service page, offering online training as a response to the global pandemic crisis. The copywriting was created with SEO in mind, to allow Joe to reach a bigger audience and be found online for fitness coaching and sports therapy too.

don't just take my work for it...

woman stretching on the floor

“scarabé studio proved to be a supplier that can take the pain away of project managing a new website and advise and implement digital marketing opportunities.”

Joe Brown, JB Fitness Coaching and Massage Owner

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