JustFit sports underwear are a game changer in the sport garment industry. The underwear use a NASA-engineered material mixed to natural fibres that help with skin’s temperature and perspiration during a workout. The products not only provide gentle support they are also great to look at.

don't just take our work for it...

Iris & opale product page

“We are over the moon with our new identity. It gives our products great gravitas. Scarabé has proven the perfect partner in this exciting journey. ”

Aurore Ghiringhelli, Iris & Opale founder

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what we did

To get the word out to retailers and help JustFit to reach a busy and competitive market, we created a look book. It presents the whole range of products and introduce JustFit as an innovative brand, wanting to change the face of sports under garment.

The look book uses JustFit striking black and white branding and show closeups of the patented fabric, focusing on texture and fibres.

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Struggling to articulate that great idea? Do you need help to finely tune your branding? or looking for the perfect partner to launch? Get in touch to find out how we can help!