To reach a wider audience and increase lead-to-opportunity conversion rate, PayPal wanted to create an Eloqua-based campaign. The key was to deliver a campaign to engage an audience of SMEs and up-sell products and services.

The outcome

The campaign was delivered through three sequential automation campaigns. It included:  SME peer interview-led emails, ‘Imagine’ hub, showcasing five SME case studies and interviews, Facebook targeted ads and gated pages leading to the ‘Imagine’ hub.

The hub interviews acted as case studies that all targeted different products or services offered by PayPal. The creative direction is inspiring, using bold imagery and relatable headings.

The campaign was a major success both commercially and aesthetically, winning gold at the Digital Impact Award 2016.

don't just take my work for it...

“scarabé studio proved to be a supplier that can take the pain away of project managing a new website and advise and implement digital marketing opportunities.”

Joe Brown, JB Fitness Coaching and Massage Owner

contact us

let us get to know you!

Struggling to articulate that great idea? Do you need help to finely tune your branding? or looking for the perfect partner to launch? Get in touch to find out how we can help!