The campaign was delivered through three sequential automation campaigns. It included: SME peer interview-led emails, ‘Imagine’ hub, showcasing five SME case studies and interviews, Facebook targeted ads and gated pages leading to the ‘Imagine’ hub.
The hub interviews acted as case studies that all targeted different products or services offered by PayPal. The creative direction is inspiring, using bold imagery and relatable headings.
The campaign was a major success both commercially and aesthetically, winning gold at the Digital Impact Award 2016.
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