CLIENT

Taiga Shtof set out to make a bold entrance into the UK drinks market with its exceptionally pure Russian vodka, crafted using crystalline waters sourced from the heart of Siberia. To do this, they needed a striking visual campaign that would communicate both the quality of the product and the philosophy behind it.

TAIGA SHTOF / Agency: Purestone

SECTOR

Food & drinks

CATEGORY

Art direction - pitch

BRIEF

RESULT

Rooted in Taiga Shtof’s core belief that it’s more than a vodka, it’s a symbol of resilience and strength, the campaign draws inspiration from the unbreakable spirit of the Siberian people, shaped by their survival against the harshest elements. Using the brand’s pillar, “100% Alpha Spirit”, we created a powerful visual narrative where humans merge with alpha animals – the wolf and the eagle – both native to Siberia. These totemic figures embody endurance, instinct and strength, capturing the essence of Taiga Shtof: a vodka for those who lead with spirit.