CLIENT

REALIGNMENT FOR A NEW ERA

The Work Crowd, a dynamic freelance talent platform, needed a brand refresh and website redesign to better align with its sister company Hanson Search’s identity and strengthen its position in the market. The goal: to present a more professional, credible face to senior-level marketing, communications, PR, and design professionals while staying true to its entrepreneurial, diverse DNA.

The Work Crowd

SECTOR

Recruitment

CATEGORY

Branding, web design

BRIEF

RESULT

The refresh balanced professionalism with The Work Crowd’s entrepreneurial spirit. A refined palette, clearer logo, authentic imagery, and flexible ‘W’ device created a stronger identity. The redesigned site and platform UI/UX now feel credible and engaging, supporting growth with corporate clients and freelancers alike.

Website launch coming soon

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